Our Leadership Team
Baiotek is built by technologists, entrepreneurs, and wellness innovators who believe that measurable wellness is the future. Our leadership team combines deep technical expertise with real-world industry insight to help partners create impactful, scalable products.
Joost Goovaerts
Founder
"Clarity drives change — and data is the new foundation of wellness."
About
Joost is the visionary behind Baiotek's mission: making wellness measurable, accessible, and scalable through AI. With years of experience building companies across wellness, digital commerce, and consumer engagement, he shaped Baiotek into a platform that transforms how brands connect with customers.
Role at Baiotek
- Defines strategic direction
- Leads product innovation and white-label strategy
- Builds partnerships with wellness brands, distributors, and clinics
- Ensures Baiotek's tech aligns with real-world business needs
Why Partners Care
Joost ensures Baiotek solves real problems in the wellness industry — not theoretical ones.
Pascal Debruyne
Managing Director
"Wellness becomes powerful when you can measure it — and act on it."
About
Pascal is responsible for Baiotek's global operations, partner relationships, and commercial growth. With a background in wellness, entrepreneurship, and network-driven product expansion, he bridges technology with business strategy to ensure partners succeed.
Role at Baiotek
- Leads commercial operations and partner onboarding
- Oversees strategy, compliance, and execution
- Ensures partners receive measurable value from Baiotek solutions
- Manages international expansion and organizational performance
Why Partners Care
Pascal helps partners integrate Baiotek smoothly, maximize engagement, and build profitable wellness ecosystems.
Putu Agus
Chief Technology Officer (CTO)
"Technology should disappear into the background and simply work — every time."
About
Agus is the architect behind Baiotek's AI infrastructure. With deep experience in computer vision, mobile AI systems, and large-scale app development, he oversees the design, accuracy, and performance of Baiotek's biomarker-scanning engine.
Role at Baiotek
- Leads AI development and computer vision positioning engine
- Ensures calibration consistency across thousands of devices
- Oversees technical integrations (API/SDK) with partner platforms
- Guarantees that Baiotek's technology remains scalable, secure, and future-proof
Why Partners Care
Agus ensures Baiotek's AI delivers reliable results — the foundation partners depend on for product recommendations and wellness insights.